Inside the John Lewis 'Buster the Boxer' VR experience

Be the first to comment

Visitors to the retailer's Oxford Street location can don an Oculus Rift headset and interact with its 2016 Christmas ad.

Consumers visiting the fourth floor of John Lewis' flagship store on Oxford Street will find a garden themed area complete with (fake) trampoline, and lots and lots of Buster merchandise.

They can step onto the trampoline and don an Oculus Rift, which is kitted out with a Leap Motion detector. This communicates with a Kinect camera opposite to sense where the wearer's hands are. The wearer can then control the two foxes, badger, hedgehog and squirrel that appear in the ad.

There's only one Oculus Rift available and to keep waiting consumers entertained, John Lewis has created a more low-tech, 360-degree video experience, also available for consumers at home on the retailer's YouTube channel. 

The experience was created by MPC Creative for John Lewis.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS