Influencers say goodbye to Vine

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Sadness. Disappointment. Despair. Influencers' emotions ran the gamut on Thursday afternoon after Twitter announced it is shutting down Vine.

The coming demise of video app Vine, which Twitter plans to shut down in the coming months, is a stark reminder for brands to target influencers who have followings on multiple platforms.

The decision to discontinue Vine is part of the platform’s goal of cutting costs and refocusing the company on its core app. Vine was not a revenue-driver for Twitter; nor was it growing, according to media reports.

Social media influencers, some more focused on Vine than others, sounded off on Twitter about the decision shortly after the news broke early Thursday afternoon.

Media and PR pros also weighed in on Vine’s impending death.

This story was first published on prweek.com.

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