What industry is in greatest need of innovation in 2016?

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Jean-Marie Dru, Mark D'arcy, Leslie Sims and Tiffany Rolfe continue our Innovation 2016 video series

This week, Campaign US launches its Innovation channel, a section of the site dedicated to the latest technological, strategic and creative innovations. To commemorate the launch — and the dawn of a new year — we’ve asked some of the industry’s top thinkers to share their thoughts on the state of innovation in the advertising industry and beyond.  

In the third video of the series, TWBA Worldwide Chairman Jean-Marie Dru, Y&R New York CCO Leslie Sims; Facebook Creative Director Mark D’Arcy; and Co:Collective Partner and Chief Content Officer Tiffany Rolfe tell us which industries they think are most in need of innovation in 2016.

Check back all week to hear they and others have to say about where innovation will come from in 2016, the issues we’ll be talking about a year from now and what regions of the world are poised to do the most innovative work.


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