In India, #VogueEmpower 'My Choice' spot challenges gender roles

Be the first to comment
Bollywood actress Deepika Padukone for #VogueEmpower.
Bollywood actress Deepika Padukone for #VogueEmpower.

The Indian edition of the fashion magazine crafts a powerful film to support the country's women

MUMBAI — Vogue India has released a short film titled "My Choice" in the latest installment of its #VogueEmpower initiative aimed at raising awareness of the continuing oppression of Indian women.

The film features Bollywood actress Deepika Padukone, who lends her voice to the film.

"My Choice" is written by Kersi Khambatta and shot by Tassaduq Hussain.

"My Choice" portrays 99 women in black and white. The film includes a number of high-profile pledge-makers, who agreed to be ambassadors of change.

Priya Tanna, editor, Vogue India, said, "For me, ’My Choice’ holds a mirror to what women feel, think and want to express. In its approach and voice it is fundamentally an anthem for women who want to live life on their own terms, and pursue their own sun. It is both touching and thought provoking.

"This is the third video in our series of #VogueEmpower films – and it features 99 women who cut across age, demographics and professions to come together as a unified voice and representatives for their gender."

This article first appeared on campaignindia.in.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS