In India, Red Label tea breaks the ice between mother, son's girlfriend

Be the first to comment

The ad from Ogilvy & Mather portrays tea as a relationship-builder

MUMBAI — The relationship between a mother and her son's live-in girlfriend gets warmed up with a tradition of tea in a new ad from Brooke Bond Red Label.

Created by Ogilvy & Mather, "Surprise Visit" debuted on the Unilever brand's YouTube page on May 21.

A young man receives an unexpected visit from his parents on his birthday. As they enter, the mother comments on how pale the son looks. The mother goes on to say that she wants to get a "bahu" (wife) for her son this year, but is interrupted and visibly surprised when she sees a girl in the house (toothbrush in hand).

The son tells the parents that the girl is his live-in girlfriend. The girl excuses herself. In the kitchen, she prepares Red Label tea for the parents.

When she tries to serve it to them, the mother stops the girl, thinking that she would not know their tea preferences. Proving the mother wrong, the girl gives the parents their preferred — going so far as to adding cardamom in the mother’s tea.

Tension eased, the film ends with a voiceover that says, "Kuch gharon ki chai mein apnepan ka swad hota hai." (The tea of some houses have the taste of homeliness.)

Campaign credits

Client: Brooke Bond
Creative agency: Ogilvy & Mather

This article first appeared on


The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign


The Hub 
Marketing Tech News