The most important global ad stories of the week

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JWT creates a CEO role for China and fills it from McCann; Publicis nabs the Kingfisher Ultra account in India; Estée Lauder uses Facebook Messenger to deliver in the UK; and a streaming service in Malaysia and the Philippines adds 1 million subscribers in a month.

Happy Friday. Here are some of the most important regional stories from around the Campaign global network you may have missed this week.

Volkswagen China's Paul Hu: Rethinking the meaning of media efficiency
As PHD takes over from MediaCom following a procurement-led pitch, Volkswagen China, like many brands, is grappling with how to make sure it gets the most out of its media spend.

Visa Europe hires Starcom for media
Starcom has won Visa's media account across Europe, consolidating the business it has with the bank card and payment processing giant in the rest of the world. MEC, the incumbent, and Starcom took part in a review.

JWT China creates CEO role, fills it from McCann
Carter Chow, previously chief marketing officer for Greater China at McCann Worldgroup, starts at JWT in the new year. He will report to JWT Asia Pacific CEO John Gutteridge and work closely with Norman Tan, the agency's China chairman and North Asia chief creative officer.

Nestlé reiterates #EducateTheGirlChild pledge with 'School Chali Main' song
Continuing its endeavor to support #EducateTheGirlChild through NGO Nanhi Kali, Nestle India has rolled out an anthem "School Chali Main."

Estée Lauder launches on Facebook Messenger for 60-minute UK deliveries
The Estée Lauder Companies, which owns the Bobbi Brown and Clinique brands, is launching on Facebook Messenger in the UK. The move will allow it to deliver Christmas gifts within an hour across London.

Programmatic spend will grow almost a third in 2017, forecast says
Programmatic advertising will grow 31% next year, faster than any other digital channel, according to Zenith's Programmatic Marketing Forecasts. The report covers 41 key advertising markets, and predicts that programmatic will grow ahead of both social media, at 25%, and online video, at 20%.

Publicis bags Kingfisher Ultra Max's creative mandate
Publicis has announced that it has won the creative mandate for Kingfisher Ultra Max. The agency's Bengaluru office will handle the account, which was previously handled by J. Walter Thompson.

Brands need to move at the pace of consumers: Karim Temsamani
Google's president for Asia-Pacific says the center of the world is moving to Asia, but companies in the region aren't giving consumers here the internet-based, mobile-first service they deserve. This has serious implications for marketers, and Temsamani's challenge is to push products and services that are relevant to these challenges.

BBH, MullenLowe, Ogilvy, Kinetic lead Gong winners
BBH won the Grand Prix, MullenLowe nabbed Agency of the Year, Ogilvy took Digital Agency of the Year and Kinetic Singapore won both Independent Agency and Design Agency honors at last night's Gong CCA 2016 Awards Show.

Case Study: How streaming service Iflix added 1 million subscribers in six months
Streaming-video service Iflix wanted to gain 1 million customers in six months across Malaysia and the Philippines. Eschewing traditional media, the company worked with RadiumOne to target likely subscribers.

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