The most important global ad stories of the week

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China grapples with the implications of a Trump presidency; brands jump on a currency redesign in India; activists pressure John Lewis to pull ad from tabloids and McDonald's celebrates a milestone in India.

Happy Friday. Here are some of the most important regional stories from around the Campaign global network you may have missed this week.

What should China make of Trump's anti-China rhetoric?
China insiders comment on how Trump won, and share their views on the possible impact of his aggressively anti-China stance.

Toyota moves creative and media accounts into The & Partnership
Toyota has consolidated its European advertising and media businesses into The & Partnership from Publicis Groupe agencies without a pitch.

Brands look to cash in on Indian currency note withdrawal
Moments after prime minister Narendra Modi made the announcement that old 500- and 1,000-rupee notes would not be legal tender in India, brands moved in. 

Ex-Havas trading chief launches consultancy to tackle 'lack of trust' in agencies
Scott Moorhead, the former head of digital trading at Havas Media Group, has launched a media consultancy to "deal with the lack of trust" between advertisers and agencies.

Activists urge John Lewis to pull ads from tabloid newspapers
A campaign to punish tabloids financially for their "divisive" coverage of migrants and foreigners is gaining influence with a renewed push off the back of the high-profile John Lewis Christmas ad.

Publicis Communications finalizes Greater China structure
Michael Lee and David Gompel get larger roles. On top of their existing roles as CEO of Saatchi & Saatchi Greater China and Publicis Worldwide Greater China, respectively, Michael Lee and David Gompel have taken the positions of CEO and COO of Publicis Communications Greater China.

Report alleges gaps in agency-advertiser media contracts
A study by FirmDecisions—the audit company that was actively involved in the ANA reports—found that 26% of advertisers in Asia-Pacific do not have signed contracts with their media agencies.

Elie Khouri's 17 predictions for 2017
The CEO of Omnicom Media MENA thinks the marketing industry is in the midst of major disruption, from economic and political uncertainty and the transformation of the media marketplace to the emergence of new business models and the impact of new technologies. So 'lets examine the 17 trends that will shape the coming year.

Trust and Trump loom large at Hong Kong Financial Services Marketing forum
With new uncertainty in the air following the US election result, participants in the opening session at the Financial Services Marketing forum discussed how financial institutions can best build trust and transparency.

McDonald's marks 20-year milestone in India with 'Nothing has changed' script
"It has been sheer joy partnering with an iconic brand like McDonald's for over half its journey in the country," said RajDeepak Das, CCO of Leo Burnett, South Asia, which created the ad.

Will UK marketing spend decline in 2017?
If there's one certainty about what will happen to UK ad budgets during the year ahead, it is that there is no certainty.

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