The most important global ad stories of the week

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The secret to Puma's success in Asia; the TV ad market weakens post-Brexit; and a survey shows that Indian audiences have a surprisingly high tolerance for advertising

Happy Friday. Here are some of the most important regional stories from around the Campaign global network you may have missed this week.

Sky warns of 'weakness' in TV ad market as revenues fall after Brexit
Sky has blamed "weakness" in the TV ad market as its advertising revenues dropped 3% in the UK in the three months since the country voted to leave the EU. 

What Puma is doing right in Asia
A move away from paid media toward social, content and influencer marketing, along with a simultaneous increase in sponsorship and event spending, have contributed to improved performance in Asia-Pacific for Puma, according to Adrian Toy, the company's regional marketing director. 

Through a lens: the images that shaped UK advertising
Campaign UK presents highlights from its photographic archive, telling the story of the men and women who shaped that country’s storied advertising industry, from Frank Lowe to John Hegarty to Ann Burdus.

Integrated agencies will eventually become the norm in India
Havas Media's Anita Nayyar and Mohit Joshi discuss the agency's 10-year growth story, the next wave from smaller towns, why they believe their ship is future-ready, and why print and TV remain relevant.

Airbnb tells host stories in first localized videos for Japan
The home-sharing pioneer aims to draw more hosts and domestic travellers by presenting heartwarming real examples from its community. See the spot.

Almost half of British Snapchatters are parents, says UK chief Valoti
The public may think of Snapchat as the go-to social app for teens, but the company has revealed that more than three-quarters of its 10 million daily active British users are older than 18, while 43% are parents.

The key APAC search engine updates you need to know about
Hannes Ben of Forward3D offers a summary of recent updates to the major APAC-specific search engines and how those changes are expected to impact performance.

In India, 62% of viewers like seeing ads online, says study
Apparently, Indian audiences have a much higher tolerance for advertising than the rest of the world. A survey undertaken by video ad tech company Unruly says the country’s 62% approval rating contrasts with global average of 28%.a

 

 

 

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