The most important global ad stories of the week

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Revenge, rivalry and virtual reality at Dmexco; tips from Pepsico's India Chairman on getting better creative from your agency; the UK's female Digital Mavericks 2016 and a Toyota overbilling controversy engulfs Dentsu

Happy Friday. Here are some of the most important regional stories from around the Campaign global network you may have missed this week.

Dmexco 2016: revenge, rivalry and virtual reality
Shona Ghosh and Simon Gwynn round up the news from last week's digital marketing conference in Cologne.

How can clients get better creative work? Three tips from Pepsico India chairman D Shivakumar
"The whole relationship between agencies and clients is a complex one, and needs enormous collaboration. It requires mutual trust, mutual respect, mutual ambition of a very high order. Otherwise, we don’t get creative work," said Shivakumar, delivering his address as jury chairman of the IndIAA Awards 2016 at the gala in Mumbai.

Digital Mavericks 2016: The women shaking up digital marketing in the UK
Meet the new breed of Digital Mavericks: the women driving digital development on their own terms. While they are a varied group, they do share some things in common - interests outside of digital that give them a unique slant on their working life and a commitment to helping others succeed.

Dentsu Japan at center of Toyota overbilling controversy
Irregular transactions by a performance marketing company within Dentsu's domestic operations re-emphasise the need for greater transparency in a notoriously opaque market.

Photos, shortlists and everything else from Spikes Asia
This is the place to find all Campaign Asia-Pacific’s coverage of the Spikes Asia Festival of Creativity, taking place this year from September 21st through 23rd.

WPP eyes post-Brexit strategy with French media investment
WPP is putting money into a French media investment group as it focuses more heavily on continental Europe in light of the Brexit vote.

Trade Desk begins public chapter, confirms "extreme" commitment to APAC After a strong Nasdaq debut for The Trade Desk overnight, things may be looking up for ad tech firms on Wall Street. At Spikes Asia, Campaign Asia-Pacific caught up with the company's Matt Harty to talk about priorities in Asia.

Ziad Skaff: ‘Data is about more than just the number of clicks’
It’s been 14 months since Omnicom decided to launch its research arm Hall & Partners in the Middle East. Managing director Skaff shares his observations thus far about the market’s attitude toward data.



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