The most important global ad stories of the week

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McDonald's shuts down its UK YouTube channel for lack of interest, a Korean Snapchat clone thrives in China and Nestlé India works to #EducateTheGirlChild.

Happy Friday. Here are some of the most important regional stories from around the Campaign global network you may have missed this week.

In UK, McDonald's shuts YouTube channel amid low interest
McDonald's has wound up its youth-focused YouTube project Channel Us after it failed to reach enough consumers, its chief marketing officer Alistair Macrow has confirmed.

How Korean Snapchat clone Snow has thrived in China
The app, which has 20 million downloads in China, has a sense of humor that's suited to Asian sensibilities. 

Nestlé India and Project Nanhi Kali joins hands to #EducateTheGirlChild
Nestlé India has tied up with the NGO for girl child education, Project Nanhi Kali, to launch an initiative #EducateTheGirlChild. A film conceptualized by Famous Innovations has been rolled out for the same.

UK adspend forecast downgraded to 5.4% for 2016
The UK adspend forecast has been downgraded to 5.4% for the year, down from previous expectations of 6.2%.

CASE STUDY: How personalization increased McDonald’s 2015 summer sales in Japan
Google’s cloud technology and third-party data helped the fast-food giant communicate a complex menu scheme simply.

In the Middle East, BBDO creates ‘Make your own rules’ for Centrepoint
UAE apparel brand Centrepoint has launched its back-to-school collection with the campaign ‘Make Your Own Rules’. The film showcases the art of negotiation between a mother and child using Centrepoint products as the bargaining chip.

UK trade group creates 'vlogger contract' for brands and influencers
Brands have more clarity on dealing with social media influencers, after trade body ISBA unveiled its "vlogger contract."





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