The most important global ad stories of the week

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A pair of UK creatives protest Brexit with Pokemon posters; kids in Australia are consuming more media than ever; and a tobacco company's ode to Indonesian independence rings false.

Happy Friday. Here are some of the most important regional stories from around the Campaign global network you may have missed this week.

Pokémon 'deported' in creatives' Brexit stunt
A pair of UK creatives waged a satirical campaign this week with posters warning that Pokémon that are new to the country face "deportation." The idea was to raise awareness for immigrants' rights in the wake of the UK's vote to leave the European Union.

Watch: Inside YouTube's new creator studio in London
YouTube stars including Caspar Lee and Louise Pentland walked the red carpet in London this week to relaunch YouTube Space, a production studio for creators.

A tobacco company's ode to Indonesian independence rings false
Gudang Garam celebrates Indonesia's independence day with a gorgeous film. But its true intent, and our industry's complicity, deserve examination.

 Aussie kids consume more media and have deeper pockets: Cartoon Network study
Kids’ media consumption in Australia has increased over the past year, with their total spending power rising to $1.38 billion annually, according to Cartoon Network’s annual New Generations 2016 report.

IAB Singapore’s new guides aim to bounce brands away from clicks
As digital marketing in Southeast Asia matures, companies need to adopt a more holistic approach to campaign measurement, according to IAB Singapore

What the 'Station Stories' series is doing for Shell in Malaysia
Almost 10 million people visit Shell stations in Malaysia every week, and the company has been on a mission to put those customers at the heart of everything it does. Central to that effort is this ongoing content series that celebrate its visitors’ unique journeys.

Hyatt Middle East releases ‘Anything is possible’ campaign
Following a successful campaign in Europe last year, ‘Anything is Possible – France’, Hyatt hotels in the Middle East has produced a sequel to the original French web series. 

Ad Pulse: Channel 4's 'We are the superhumans' is the UK’s most shared Rio 2016 ad
Superhuman by name, superhuman by performance - it seems there's no stopping Channel 4's Paralympic promo at the moment.



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