Most important global ad stories of the week

Be the first to comment

The IOC mulls greater access to the Olympic brand after criticism, Japan gets up to speed with programmatic, and Domino's delivers a BurgerPizza "meal replacement" to India

Happy Friday. Here are some of the most important regional stories from around the Campaign global network you may have missed this week.

The IOC may give host nations greater access to Olympic brand following criticism
The International Olympic Committee has said it is considering allowing governments greater access to the Olympic brand in future, after criticisms that it prioritizes commercial sponsors. Greg Nugent, the former chief marketing officer of London 2012, criticized the IOC in Campaign this week, arguing that national and local governments need to be given the same access to the Olympic brand as commercial sponsors if it is to secure long-term public support for the Games.

Google's UK sales chief Naughton given global HR role
Eileen Naughton, vice president and managing director of sales and operations for Google in the UK and Ireland, is moving to California to be the search giant's new vice president of people operations. She replaces Laszlo Bock, who was head of human resources for the past 10 years. Bock will remain as an advisor to Google.

Japan gets to grips with programmatic technology
Programmatic trading is becoming a topic of extreme interest as both publishers and advertisers realize it offers huge potential for scale and efficiency, which is just not as available through traditional advertising methods. Nonetheless, marketer understanding of this technology in Japan remains patchy. An array of consultants ranging from specialist media agencies to companies like IBM, Deloitte and Accenture are jostling for position to help them get up to speed.

How a French furniture brand activated Pokémon Go across 200 stores
Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to drive footfall to physical stores. French retailer But, a furniture brand that competes with Ikea, has rolled out a Pokémon Go competition across all 200 of its stores in France. The campaign, launched by French agency Change, kicked off with a low-budget video inviting players to catch Pokémon at But in exchange for vouchers. Anyone who entered a But store, captured a Pokémon and took a photo to prove it received a 10% discount at minimum. The first two to post a picture on Twitter under #butattrapeztous ("But catch them all") won the vouchers.

Watch: Disney's record-breaking ‘Finding Dory’ partners with Sea Life
Ahead of "Finding Dory"'s UK release, Campaign spoke to Anna Hill, chief marketing officer for Disney UK and Ireland, about its partnership with the Sea Life London Aquarium.

Two-thirds of Asia ‘not delighted’ with digital experience: SAP
A significant digital gap exists between the best and worst performing brands across all markets in Asia Pacific, according to a new research study by SAP. The report found that nearly two thirds (65 percent) of respondents were not delighted with their digital experience. Even in countries where there are more delighted than unsatisfied consumers, there is a considerable difference in performance among industries and between the best and worst performing brands.

Domino’s looks to bite into India’s all-day dining market with BurgerPizza
Domino’s has rolled out a new product for the Indian market, BurgerPizza. The pizza chain is looking to eat into the all-day dining space, said S. Murugan Narayanaswamy, senior vice president, marketing of Domino’s Pizza India. "[W]e have found out that pizza has become a meal replacement now as the lunch and dinner time sees higher sales. Also, what we found is that burgers and sandwiches are consumed all day and are not considered meal replacements. Further, pizzas are consumed with the family, in slices, while the burger is individually consumed. Sticking to our DNA, the BurgerPizza was the answer."

UAE finally to get data-driven ‘people meters’
A long-awaited TV audience-measurement system is to be implemented in the United Arab Emirates to replace the "antiquated" system of calling viewers following a night’s showing. WPP-owned Kantar Media will unveil the system. However, the region’s biggest pan-Arab broadcaster MBC Group has yet to sign up to the service, though WPP MENA director Roy Haddad claimed Choueiri Group, which represents MBC’s advertising sales, will come on board if the data is proved credible.


The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign


The Hub 
Marketing Tech News