Most important global ad stories of the week

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Digital adspend gets biggest boost in seven years, content marketers say brands don't spend enough on video, and Unilever lauds product innovation in 'tougher' environment

Happy Friday. Here are some of the most important regional stories from around the Campaign global network you may have missed this week.

Digital adspend growing at fastest rate in seven years
Like a swarm of locusts, digital adspend is growing at its fastest rate in seven years, according to the latest figures compiled by the Internet Advertising Bureau. The report, conducted by PwC, found that the 16.4% rise in digital spend is the highest rate since 2008, when digital grew by 17.1%.

Brands not investing enough in video, say senior marketers
Nearly three-quarters of content marketers do not believe brands are investing enough in video content, according to new research by the Content Marketing Association. The CMA’s Video Content for Engagement study found that 58% of senior level marketers are planning on increasing the proportion of marketing budgets spent on video content in the next 12 months.

Unilever product innovation drives underlying sales growth in 'tougher' environment
Unilever Global CEO Paul Polman says the company is maintaining momentum "despite a tougher external environment" as the CPG giant revealed a 4.7% rise in underlying sales.

Young Arabs increasingly reject ISIS and call for regional stability: ASDA'A BM study
Young people across the Arab and Gulf states are more than ever rejecting the ideology of ISIS and want stability in the region even ahead of democracy. According to ASDA’A Burson-Marsteller’s eighth annual Arab Youth Survey, 13% of those surveyed could see themselves supporting ISIS, down from 19% in 2015. The extremist group is seen as the region’s greatest obstacle by 50% of Arab youth.

Macy's main marketing star exits
Macy's is shopping for a new marketing leader. The department store behemoth announced that its CMO, Martine Reardon, will leave the company May 13 after a 32-year tenure.

Xaxis and Plista unveil native platform, global CEO, Thailand office
Xaxis and Plista have announced what they tout as the most comprehensive programmatic platform for native advertising, along with a new global CEO and new office in Thailand.The company, which came under the Xaxis umbrella at the start of 2016, has named Nicolas Bidon global CEO. He was previously managing director in the UK for Xaxis, Light Reaction and Plista.


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