LOS ANGELES — Ignited has hired Draft FCB’s Eric Springer as its first chief creative officer.
In the newly created role, Springer will oversee the independent agency’s creative department, which was previously run by executive creative directors.
Springer joins from FCB West where he was CCO for two years. During his time in the L.A. and San Francisco offices, he helped launch Taco Bell’s "Live Mas" campaign. Prior to this, he worked at Pitch and Deutsch L.A.
At Deutsch, Springer worked on the Volkswagen Super Bowl campaign "The Force," which is the most shared Super Bowl ad of all time.