Hyundai 'New Sonata' by Innocean USA

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Follow the best-intentioned adventures of Hyundai Hank in a series of brief Vine videos promoting the car company's 2015 Sonata

Hyundai Motor America is having fun with a series of 6-second Vine videos featuring an erstwhile 3-D action figure named Hyundai Hank, who helps showcase features of the company's 2015 Sonata, such as its xenon headlights, rear backup assist and panoramic sunroof.

The Vine and Twitter campaign, part of the brand's overall "New Sonata" campaign, was created by Innocean USA's in-house social team, and the videos were shot in an old-school, stop-motion style.

Campaign credits

Client: Hyundai Motor America
Agency: Innocean USA
Executive creative director: Greg Braun
Group creative director: Mehta Mehta
Associate creative director, copy: Brian Chin
Art director: Nick Sickelton
Copywriter: Erica Henderson
Social content creator: Alex Frankel
Vice president, director of integrated production: Carol Lombard
Director of digital production: Matt Pollock
EP/content production: Brandon Boerner
Content producer: Brad Johnson
Newsroom managing editor: Rob Moritz
Vice president, HMA account services: Marisstella Marinkovic
Account director: Cassie Reed
Account executive: Gessenia Votta
Senior vice president, planning and research: Don Longfellow
Vice president, planning director: Kathleen Kindle
Vice president, digital engagement and strategy: Uwe Gutschow
Vice president, executive director, digital: Bridgett Judd
Digital strategy: Nguyen Duong
Senior vice president, media operations: Cynthia Jensen
Vice president, media planning: Ben Gogley
National manager, media planning: James Zayti
Business affairs director: Ann Davis
Business affairs manager: Krista Horn, Margherite Ventrano
Broadcast traffic supervisor: Valerie Voornas
Production and editor: Alex Frankel

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