The Cannes Lions Grand Prix for Integrated went to Bartle Bogle Hegarty New York for its Netflix work.
BBH New York won the top prize for Netflix’s "House of Cards — FU 2016," the fictional political ad promoting the new season of "House of Cards," starring Kevin Spacey.
There was a political campaign website, a real campaign headquarters, and even merchandise to promote the political thriller.
Venables Bell & Partners' #OptOutside campaign for REI took a Gold Lion, while Deutsch New York win the silver for Sherwin Williams' Krylon campaign, "The First Ever Pinterest Yard Sale."
Adam & Eve/DDB won a bronze Lion for John Lewis’ 2015 Christmas ad "The Man on the Moon."
McCann London won a bronze Lion for Microsoft’s "Survival Billboard", the stunt that promoted a Tomb Raider video game by challenging people to stand on a billboard for 24-hours in London on a cold day.