HelloFlo 'Postpartum: The Musical'

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HelloFlo "Postpartum: The Musical."
HelloFlo "Postpartum: The Musical."

Online retailer's new video is a song-and-dance number about the physical pains of new motherhood

Building on its reputation for demystifying menstruation with a dose of humor, HelloFlo takes on the physical stresses on new mothers with "Postpartum: The Musical."

The almost three-minute long video, produced by Senza Pictures, portrays a newly minted mom singing about the frank realities of postpartum pain. The ad features products included in HelloFlo's "New Mom Kit."

"Postpartum: The Musical" is HelloFlo's third offering in the series. Previous videos focused on puberty and periods.

Campaign credits

Client: HelloFlo
Production Company: Senza Pictures
Writer: Sara Saedi
Producer: Brandi Savitt
Casting:Wulf Casting
Music & Lyrics: Found Objects
Director of Photography: Mark Schwartzbard
Editor: David Fishel
Art Director & Wardrobe: Ally Nesmith
First Assistant Director: Lenny Payan
Production Coordinator: Julia Brady
Hair & Makeup: Rebecca Levine
Script Supervisor: Leslie Zak
Assistant Editor: Elizabeth Theis
Assistant Camera: Cory Stambler
Gaffer: GT Womack
Key Grip: Ben Hunt
Sound Mixer: Wil Masisak
Boom Operator: Matt King
Assistant Art Director: Nelson Mestril
Production Assistant: Jordan Bush