Harold Sogard joins The Hive as president

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Harold Sograd, DeeAnn Budney.
Harold Sograd, DeeAnn Budney.

Former Goodby Silverstein & Partners vice-chairman returns to the agency world

Goodby Silverstein & Partners veteran Harold Sogard has reemerged at San Francisco boutique agency Hive as president.

Most recently, Sogard held the role of chairman at Publics & Hal Riney, San Francisco. He has been working as a consultant since he left the agency a year ago.

Prior to this he worked at GSP for 19 years. When he joined the shop in 1991 it had approximately 40 employees and billings of about $40 million. He rose to the role of vice chairman and partner and by the time he left, GSP had over 600 employees and billings in the range of $2 billion.

Sogard was considering leaving advertising altogether, after his stint at Riney. But after being invited to sit on The Hive’s board he changed his mind.

"Why leave the business when there’s this great place that does things the way I want to do them?" Sogard asked.

"While The Hive has done excellent and very effective work for significant clients over the years, it remains a too-well-kept secret within the West Coast advertising community," he said in a statement.

The Hive was founded in 2003 by DeeAnn Budney, and its clients include Torani, Hess Wines and Bay Area Big Brothers.

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