Guinness "empty chair" by BBDO New York

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Guinness has released another tear-jerker of an ad in the US - and it's a respectable addition to the brand's daunting canon.

BBDO New York created the spot, which was launched in time for Independence Day. It follows the similarly emotional "friendship" ad, which was released towards the end of 2013 and showed friends playing wheelchair basketball.

Creative credits

Client: Guinness
Spot: Empty chair
Agency: BBDO New York
Chief creative officers: David Lubars and Greg Hahn
Creative team: Dan Lucey, Jens Waernes, Chris Beresford-Hill and Tom Kraemer
Director of integrated production: David Rolfe
Group executive producer: Amy Wertheimer
Executive music producer: Rani Vaz
Group behavioural planning director: Gordon McLean
Group account director: Jim Santora
Account manager: Hayley Devlin
Account executive: Sara Plotkin
Production company: Biscuit Filmworks
Director: Noam Murro
Director of photography: Eric Schmidt
Managing director: Shawn Lacy
Line producer: Jay Veal
Edit house: Work Editorial
Editor: Neil Smith
Assistant editor: Adam Witten
Sound design: Henryboy
Music house: Human
Sound mixer: Tom Jucarone
Telecine: CO3
Colourist: Tim Masick
Visual effects: Absolute Post

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