Gucci "oh Jackie" by REM

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Kate Moss imitates Jackie Kennedy Onassis in a new online ad for Gucci.

REM created the spot, which was released on 8 September to coincide with New York Fashion Week and references the paparazzo Ron Galella’s obsession with Onassis.

Creative credits

Client: Gucci
Title: Oh Jackie
Creative agency: Ruini e Mariotti Studio
Production company: Think Cattleya
Director: Anders Hallberg
Art director: Riccardo Ruini
Creative direction: Gucci
Editing: Tobias Suhm
Styling: Alister Mackie