Mark Mothersbaugh from the new wave band Devo stars in the fourth installment of BBH LA's partnership with Google and magazine California Sunday.
The "California Inspires Me" series tells the tale of how The Golden State has influenced artists and performers such as Jack Black, Mike Mills, and Thao Nguyen.
The animated video from Madrid-based directing duo Manson tells the story of how Mothersbaugh got his first pair of glasses, saw the Beatles on Ed Sullivan's TV show, formed Devo, and moved to California — ultimately topping the charts with "Whip It."
Client: Google Play
Agency: BBH LA
Global Director of Marketing: Brian Irving
Marketing Manager: Zena Arnold
Product Marketing Manager: Robin Gonterman
Music: Shannon Ferguson
Sound Production: Youth Radio
Agency: BBH, Los Angeles
Executive Creative Director: Pelle Sjoenell
Creative Director: Josh Webman
Creative Director: Peter Albores
Design Director: Florencio Zavala
Art Director: James Beke
Copywriter: Tyree Harris
Business Director: Derek McCarty
Account Lead: Raquel Castro
Publisher, President: Chas Edwards
Producer, "California Inspires Me": Derek Fagerstrom
Project Manager: Whitney Lynn
Account Executive: Noelle Kaplan
Front End Developer: Amelia Kaufman