GMR Marketing names Cameron Parsons global CEO

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Cameron Parsons.
Cameron Parsons.

Parsons takes over from Gary Reynolds, who founded the engagement marketing agency in 1979

Cameron Parsons has been promoted to global CEO at GMR Marketing, replacing Gary Reynolds, GMR founder, who will become chairman.

Parsons will start his new role in January 2015, leading everyday management across GMR’s hubs in the Americas, EMEA and Asia Pacific.

Parsons joined Berlin, Wis.-based GMR as managing director international in 2005. Before that, he served as both the director of operations for DAS Global in China and as GMR’s MD in Asia Pacific.

"GMR’s award-winning work and strong client relationships are a testament to Gary’s leadership," Parsons said. "The opportunity to take his vision to the next level is an honor. I’m looking forward to enhancing GMR’s existing client partnerships and building new ones as we continue on our path to be the most significant and dynamic marketing agency in the world."

In his new role, Reynolds will provide strategic, day-to-day counsel. "As GMR’s footprint continues to grow, the need for management that can deliver true global strategy and leadership is crucial," he said. "Cameron’s extensive breadth of experience and success make him the perfect person to take GMR and its clients to the next level."

GMR's projects include providing brand experiences for 12 clients at the FIFA world cup in Brazil; for eight clients at the Sochi Winter Olympics; and for eight clients, including the NFL itself, at Superbowl XLVIII.

This article first appeared on prweek.com.

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