Girls want a different kind of diamond in BBDO Atlanta PSA

Baseball for All urges coaches to put both sexes in the game

Baseball for All aims to even the playing field in this 60-second spot, encouraging coaches to see girls as more than just benchwarmers. Set to the soundtrack of John Fogerty’s "Centerfield," the film points viewers to the new Baseball for All website that invites parents, coaches and players to build girls teams nationwide. An admitted "passion project" of BBDO Atlanta Chief Creative Officer Robin Fitzgerald, the agency agreed to create the public service announcement pro bono in conjunction with PRMRY Films’ Will Mayer. Although the ads can only be seen on social media and via websites such as ESPNW.com, efforts are being made to nail down donated air time on ball field jumbotrons and broadcast TV.

Credits

Agency
Chief Creative Officer, Worldwide
Chief Creative Officer, Atlanta
Creative Director
Senior Producer
Group Account Director
Chief Strategy Officer
Production Company
Director
Edit House
Editor
Managing Director
Executive Producer
Audio
Mixer
Audio Assistant
Executive Producer
Music House
Executive Producer
Color
Colorist
Site Designer
Developer