A giant, talking molar tells the 'Inconvenient Tooth' about toothpaste

Animated film is 72andSunny's first work for Hello products.

Saccharine and artificial flavors and propylene glycol, oh my! The first work from 72andSunny Los Angeles for personal care company Hello Products is a cautionary tale told by an anthropomorphic tooth rendered in Schoolhouse Rock-style animation. Hello ticks all the eco-progressive buttons—vegan, microbead and gluten free, not animal tested—and the nameless tooth lays out some not-so-nice info about the competition. The digital short film debuted online on Wednesday and is running on Facebook, YouTube and Instagram. The video is also being shared by influencer partners, and viewers can request free samples and coupons or send samples to friends.

Credits

Client
Founder/ Chief Executive Officer
Founder/ Chief Executive Officer
VP of Marketing
72andSunny Team
Executive Creative Director/Partner
Creative Director
Sr Designer
Sr Writer
Strategy Director
Strategist
Brand Director
Brand Manager
Executive Producer
Producer
Partnerships and Legal Director
Partnerships and Legal Manager
Production Credits
Animation
Production Company
Director
Executive Producer
Head of Production
Development Producer
Storyboard Artist
Editor
Lead Animator
Lead Designer
Music & Sound Design
Antfood
Mix
HECHO EN 72
Engineer