Agency72 and Sunny LA
SectorFMCG and Cosmetics / toiletries
Animated film is 72andSunny's first work for Hello products.
Saccharine and artificial flavors and propylene glycol, oh my! The first work from 72andSunny Los Angeles for personal care company Hello Products is a cautionary tale told by an anthropomorphic tooth rendered in Schoolhouse Rock-style animation. Hello ticks all the eco-progressive buttons—vegan, microbead and gluten free, not animal tested—and the nameless tooth lays out some not-so-nice info about the competition. The digital short film debuted online on Wednesday and is running on Facebook, YouTube and Instagram. The video is also being shared by influencer partners, and viewers can request free samples and coupons or send samples to friends.