Geico 'Unskippable' by The Martin Agency

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Geico "Unskippable" by The Martin Agency.
Geico "Unskippable" by The Martin Agency.

The insurance company pokes fun at pre-roll ads with its latest digital campaign

Ads about ads: Geico on Monday rolled out a set of 10 digital ads that play off viewers' impatience with pre-roll advertising.

The "Unskippable" campaign created by The Martin Agency, comprises a series of short commentaries on the wait for a pre-roll spot to end.

While most installments are 15 seconds in length, Geico also rolled out a long-playing version of its "Family" spot that extends a freeze frame to ridiculous lengths.

Campaign credits

Client: Geico
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
SVP/Group Creative Director: Steve Bassett
SVP/Group Creative Director: Wade Alger
VP/Associate Creative Director: Neel Williams
Associate Creative Director: Mauricio Mazzariol
VP/Executive Producer: Brett Alexander
Broadcast Producer: Liza Miller
Junior Broadcast Producer: Coleman Sweeney
Business Affairs Supervisor: Suzanne Wieringo
Sr. Integrated Production Business Manager: Amy Trenz
Financial Manager: Monica Cox
SVP/ Group Account Director: Brad Higdon
Account Supervisor: Josh Lybarger
Account Executive: Allison Hensley
Senior Project Manager: Karen McEwan
Production Company: Park Pictures
Director: Terri Timely
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Line Producer: David Lambert
Editorial Company: Whitehouse Post
Editor: Caleb Hepler
Executive Producer: Kristin Branstetter
Producer: Jojo Sheer
Telecine: Co3
Colorist: Tim Mascik
Post Facility: Running with Scissors
Flame Artist: Chris Hagen
Executive Producer: Scott Friske
Senior Producer: Cheryl Lage
Music: APM
Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus