Geico 'Unskippable' by The Martin Agency

Be the first to comment
Geico "Unskippable" by The Martin Agency.
Geico "Unskippable" by The Martin Agency.

The insurance company pokes fun at pre-roll ads with its latest digital campaign

Ads about ads: Geico on Monday rolled out a set of 10 digital ads that play off viewers' impatience with pre-roll advertising.

The "Unskippable" campaign created by The Martin Agency, comprises a series of short commentaries on the wait for a pre-roll spot to end.

While most installments are 15 seconds in length, Geico also rolled out a long-playing version of its "Family" spot that extends a freeze frame to ridiculous lengths.

Campaign credits

Client: Geico
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
SVP/Group Creative Director: Steve Bassett
SVP/Group Creative Director: Wade Alger
VP/Associate Creative Director: Neel Williams
Associate Creative Director: Mauricio Mazzariol
VP/Executive Producer: Brett Alexander
Broadcast Producer: Liza Miller
Junior Broadcast Producer: Coleman Sweeney
Business Affairs Supervisor: Suzanne Wieringo
Sr. Integrated Production Business Manager: Amy Trenz
Financial Manager: Monica Cox
SVP/ Group Account Director: Brad Higdon
Account Supervisor: Josh Lybarger
Account Executive: Allison Hensley
Senior Project Manager: Karen McEwan
Production Company: Park Pictures
Director: Terri Timely
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Line Producer: David Lambert
Editorial Company: Whitehouse Post
Editor: Caleb Hepler
Executive Producer: Kristin Branstetter
Producer: Jojo Sheer
Telecine: Co3
Colorist: Tim Mascik
Post Facility: Running with Scissors
Flame Artist: Chris Hagen
Executive Producer: Scott Friske
Senior Producer: Cheryl Lage
Music: APM
Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS