Geico 'It's What You Do' featuring Dora the Explorer

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Geico "It's What You Do" featuring Dora the Explorer.
Geico "It's What You Do" featuring Dora the Explorer.

With the help of The Martin Agency, the insurance company goes on an adventure with star of PBS cartoon

Geico continues "It's What You Do" journey in a new ad by the Martin Agency.

The ad features Antarctic explorers facing the elements.

While history books say Roald Amundsen was the first to South Pole, the ad offers an alternative narrative.

PBS cartoon Dora the Explorer and her monkey pal Boots have beaten the Norwegian crew to the bottom of the world. Being an explorer, that's what she does.

Other ads in the series have included an eclectic set of characters ranging from hip-hop group Salt-N-Pepa to chickens.

Campaign credits

Client: Geico
Agency: The Martin Agency
Vice President, Marketing: Ted Ward
Sr. Mgr., Broadcast, Outdoor, Print & Sports Marketing: Melissa Halicy
Mgr., Broadcast Production and Branded Merchandise: Amy Hooks
Marketing Buyer: Katherine Kalec
Marketing Buyer: Brighid Griffin
Marketing Coordinator: Thomas Perlozzo
Marketing Specialist: Julia Nass
Topic: GEICO It’s What You Do Round 2
First Run Date: "South Pole" – Week of April 20th
Medium(s): HD & SD TV
Ad Name(s): "South Pole" & "South Pole :15"
Chief Creative Officer: Joe Alexander
Group Creative Director: Wade Alger
Group Creative Director: Steve Bassett
Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
Executive Producer: Brett Alexander
Producer: Alex Scheer-Payne
Junior Broadcast Producer: Coleman Sweeney
Business Affairs Supervisor: Suzanne Wieringo
Production Business Manager: Amy Trenz
Financial Account Supervisor: Monica Cox
Group Account Director: Brad Higdon
Account Supervisor: Meg Ingraham
Account Supervisor: Josh Lybarger
Senior Project Manager: Jason Ray
Production Company: Hungry Man
Director: Wayne McClammy
Managing Partner/Executive Producer: Kevin Byrne
Executive Producer/Head of Sales: Dan Duffy
Executive Producer: Mino Jarjoura
Executive Producer: Nancy Hacohen
UPM/Producer: Brady Vant Hull
Production Supervisor: Jewel Estephanos
Editorial Company: Mackenzie Cutler
Editor: Dave Koza
Assistant Editor: Patrick Blumer
Executive Producer: Sasha Hirschfeld
Producer: Esme Wright
Telecine: The Mill
Colorist: Fergus McCall
Animation/VFX: The Mill
VFX Supervisor: John Leonti
Executive Producer: Colin Blaney
Producer: Sumer Zuberi
CG Lead: Ajit Menon
CG Artists: Emily Meger
Jimmy Gass
Sean Dooley
2D Lead: Randy McEntee
2D Artists: Jamie Beckwith
Franz Brandstaetter
Sabine Janetzka
Udesh Chetty
Dora Animation/VFX: Nickelodeon
SVP, Nickelodeon Creative Advertising: Pete Johnson
VP/Head of Production, Nickelodeon Creative Advertising: Hafeez Saheed
Supervising Producer, Nickelodeon Creative Advertising: Katie Gillies
Director, Project Management, Nickelodeon Creative Advertising:Jamie Edelstein
Dora Animation/VFX: Primal Screen
Executive Producer: Hunter Matheson
Producer: Laura Green
Animation Director: Joe Kubesheski
Animation Assistant: Ward Jenkins
Music Company: HUM
President/Founder: Jeff Koz
Executive Producer: Debbi Landon
Creative Director: Scott Glenn
Producer: Nicolette Kolb
Composer: Bruce Gainsford
Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus


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