Geico 'Free Range' by The Martin Agency

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Geico "Free Range" by The Martin Agency.
Geico "Free Range" by The Martin Agency.

Insurance company hatches its newest TV ad

Geico this week released the latest installment of the "It's What You Do" campaign.

The fifth installment created by The Martin Agency stars a rooster on a trip. The chicken hitchhikes, stops at a diner and rides the rails.

Read: Geico creates an ad you don't want to skip

A farmer then gets a notification on his phone, looks down, shakes his head in disbelief, and comments: "He just keeps sending more pictures … "

Campaign credits

Client: Geico
Agency: The Martin Agency
Chief Creative Officer:
Joe Alexander
Group Creative Director: Wade Alger
Group Creative Director: Steve Bassett
Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
Executive Producer: Brett Alexander
Producer: Alex Scheer-Payne
Junior Broadcast Producer: Coleman Sweeney
Business Affairs Supervisor: Suzanne Wieringo
Sr. Production Business Manager: Amy Trenz
Financial Account Supervisor: Monica Cox
Group Account Director: Brad Higdon
Account Supervisor: Josh Lybarger
Account Supervisor: Meg Ingraham
Senior Project Manager: Jason Ray
Production Company: Hungry Man
Director: Wayne McClammy
Managing Partner/Executive Producer: Kevin Byrne
Executive Producer/Head of Sales: Dan Duffy
Executive Producer: Mino Jarjoura
Executive Producer: Nancy Hacohen
UPM/Producer: Brady Vant Hull
Production Supervisor: Jewel Estephanos
Editorial Company: Mackenzie Cutler
Editor: Dave Koza
Assistant Editor: Patrick Blumer
Executive Producer: Sasha Hirschfeld
Producer: Esme Wright
Telecine: The Mill
Colorist: Fergus McCall
Animation/VFX: The Mill
VFX Supervisor: John Leonti
Executive Producer: Colin Blaney
Producer: Sumer Zuberi
CG Lead: Ajit Menon
CG Artist: Emily Meger
CG Artist: Jimmy Gass
CG Artist: Sean Dooley
2D Lead: Randy McEntee
2D Artist: Jamie Beckwith
2D Artist: Franz Brandstaetter
2D Artist: Sabine Janetzka
2D Artist: Udesh Chetty
Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus

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