Gatorade "sweat it to get it" by TBWA\Chiat\Day

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The American football stars Cam Newton and Peyton Manning appear in Gatorade's new TV campaign.

The pair show up in service stations and enforce Gatorade’s new edict that, in order to purchase its products, you need to be sweating. The actor who plays the store clerk is Rob Belushi, John Belushi's nephew. TBWA\Chiat\Day created the campaign, which comprises several executions.

Creative credits

Brand: Gatorade
Agency: TBWA\Chiat\Day
Chief creative officer: Stephen Butler
Executive creative director: Brent Anderson
Global creative director: Jayanta Jenkins
Senior art director: Dave Estrada
Senior copywriter: Nick Ciffone
Copywriter: Nick Cohen
Art director: Jon Soto
Director of production: Brian O'Rourke
Senior producer: Tim Newfang
Managing director: Peter Ravailhe
Branded entertainment manager: Marc Johns
Sports marketing manager: Erika Buder
Project manager: Parker Adame
Associate brand manager: Ralph Lee
Group planning director: Scott MacMaster
Planning director: Martin Ramos
Planner: Rebecca Harris
Junior planners: Katie Acosta and Matt Bataclan
Director of business affairs: Linda Daubson
Executive business affairs manager: Lisa Lipman
Talent payment manager: Mirielle Smith
Director and traffic operations: Dessiah Maxwell
Broadcast traffic: Jerry Neill
Director: Jody Hill
Executive producer: Luke Ricci
Producer: Brian Quinlan
Production designer: Mark Snelgrove
Director of photography: Michael Svitak
Managing partner: Michael Sagol

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