Fruit of the Loom 'Plastique' by CP+B

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Fruit of the Loom "Plastique" by CP+B.
Fruit of the Loom "Plastique" by CP+B.

Underwear brand tries on parody fashion brand in extension of TV campaign

Sometimes when you see something on the Internet, you think (or hope), "This can't be real."

Rest assured, transparent plastic pants called Plastique by Paul La Rant is not real. The website and video from Fruit of the Loom were created by Crispin Porter + Bogusky.

The fake fashion brand is a riff on a TV spot Campaign covered last month featuring similar clear pants.

As part of the campaign, male models wearing the transparent trousers walk around New York City's SoHo district and LA's Rodeo Drive.

Campaign credits

Client Name: Fruit Of The Loom
Agency: CP+B
Chief Creative Officer: Ralph Watson
VP/Creative Director: Dave Steinke / Allen Richardson
VP/Creative Director (social): Peter Knierim
Associate Creative Director: Mona Hasan
Associate Creative Director: Nic Buckingham
Art Director: Tyler Gonerka
Account Director: Joselyn Bickford
Content Supervisor: Priyanka Sah
Content Manager: Lindsay Melloh
Digital Strategist: Dean Mcbeth
Associate Planning Director: David Burg
VP/Director Of Video Production: Kate Hildebrant
Integrated Video Producer: Annie Turlay
Integrated Jr Video Producer: Addison Born
Integrated Jr Video Producer: Shelby Hawkinson
VP/Sr. Business Affairs Manager: Rebecca Williams
Music Supervisor: Andy Hamm
Asset Producer: Eva Hunter
Production Company & City: Moxie Pictures, Los Angeles, CA
Director: Martin Granger
Director Of Photography: Eric Schmidt
Exec. Producer: Karol Zeno
Head Of Production: Paula Benson
Producer: Heidi Soltesz
Editorial Company & City: Hutch Co., Los Angeles Ca
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
Exec. Producer: Jane Hutchins
Finishing/vfx & City: Method Studios, Santa Monica, CA
Creative Director: Claus Hansen
Senior Flame Artist: Wensen Ho
Exec. Producer: Robert Owens
Producer: Paula Jimenez
Audio Finishing & City: Lime Studios, Santa Monica, CA
Engineer: Mark Meyuhas
Assistant Engineer: Matt Miller
Exec. Producer: Jessica Locke
Exec. Producer: Susie Boyajan
Color Finishing & City: Co3, Santa Monica, CA
Colorist: Stefan Sonnenfeld
Exec. Producer: Rhubie Jovanov


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