Fruit of the Loom 'Plastic Pants' by CP+B

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Fruit of the Loom "Plastic Pants" by CP+B.
Fruit of the Loom "Plastic Pants" by CP+B.

Underwear brand tries on a new spot for NCAA game

Set to the tune to the 1990s hit "No Diggity," a new spot for Fruit of the Loom by Crispin Porter + Bogusky is set in the company's headquarters.

Three employees of the Bowling Green, Kentucky, headquarters enter with a confident swagger — impressive in light of their transparent plastic pants. (Apparently, the employees are ensuring the brand's new line of boxer-briefs does not bunch up.)

The ad launched during the March Madness basketball tournament on CBS as well as on digital channels.

Campaign credits

Client: Fruit Of The Loom
Agency: CP+B
Chief Creative Officer: Ralph Watson
VP/Creative Director: Dave Steinke / Allen Richardson
Associate Creative Director: Mona Hasan
Associate Creative Director: Nicholas Buckingham
VP/Director Of Video Production: Kate Hildebrant
Integrated Video Producer: Annie Turlay
Integrated Jr Video Producer: Addison Born
Integrated Jr Video Producer: Shelby Hawkinson
VP/Sr. Business Affairs Manager: Rebecca Williams
Music Supervisor: Andy Hamm
EVP/Managing Director: Danielle Whalen
Account Director: Joselyn Bickford
Content Supervisor: Charissa Kinney
Content Supervisor: Tara Delaney
Content Supervisor: Whitney Beemer
Content Manager: Ben Song
Associate Planning Director: David Burg
Senior Cog: Allie Cole
Hispanic Consultant: Abel Gonzalez
Asset Producer: Eva Hunter
Director Of Photography: Eric Schmidt
Production Company & City: Moxie Pictures, Los Angeles, CA
Director: Martin Granger
Exec. Producer: Karol Zeno
Head Of Production: Paula Benson
Producer: Heidi Soltesz
Editorial Company & City: Hutch Co., Los Angeles CA
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
Exec. Producer: Jane Hutchins
Finishing/vfx & City: Method Studios, Santa Monica, CA
Creative Director: Claus Hansen
Senior Flame Artist: Wensen Ho
Exec. Producer: Robert Owens
Producer: Paula Jimenez
Audio Finishing & City: Lime Studios, Santa Monica, CA
Engineer: Mark Meyuhas
Assistant Engineer: Matt Miller
Exec. Producer: Jessica Locke
Exec. Producer: Susie Boyajan
Color Finishing & City: Co3, Santa Monica, CA
Colorist: Stefan Sonnenfeld
Exec. Producer: Rhubie Jovanov


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