AgencyLaird + Partners
SectorFashion, Government / Non-profit and Charities
Anna Wintour, Kerry Washington, Sheryl Sandberg and Reese Witherspoon star in Laird + Partners video
Reese Witherspoon can think of a lot of dirty words, but "ambition" is not one of them. Together with celebrities such as actress Kerry Washington and Olympic gymnast Gabby Douglas, Witherspoon encourages women to take the pledge to be more ambitious in a PSA for the Tory Burch Foundation. Fashion-focused ad agency Laird + Partners is behind the 90-second spot that celebrates both Women's History Month and International Women's Day (March 8). In it, A-listers direct viewers to embraceambition.org, where they can show their feminism through easy-to-make memes as well as bracelets and t-shirts available for purchase (100 percent of the proceeds go to empowering women through the foundation).