The fashion world looks more inclusive in Maybelline branded content series

Video network M2M shows that models needn't be thin, straight and white

SoHo coffeeshops are teeming with lanky models, as fashion boutiques kick out customers to make room for casting calls. New York Fashion Week is here again, and Maybelline New York has released three branded content films featuring a diverse cross section of women in fashion. Each film explores the life of one woman, in her own words: transgender actress and model Hari Nef, plus-size model Barbie Ferreira and musician and model Destiny Frasqueri. The series was created by fashion video network M2M, known for short films featuring artists like Baz Luhrmann and fashion giants like Donatella Versace. The digital spots are running on Maybelline social media feeds, the M2M app, Roku, Hulu, Amazon and Apple TV.