Farfetch appoints Droga5 for global account

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Farfetch: appoints Droga5
Farfetch: appoints Droga5

Luxury online retailer names Droga5 Europe as first creative agency

LONDON — Droga5 has won the luxury online retailer Farfetch's global advertising account.

The London-based agency won the account after a competitive pitch against seven other agencies from the U.S. and U.K. It marks the first time that Farfetch has appointed a creative agency.

Farfetch has tasked the agency with creating a print, digital and experiential campaign across the business's key markets in a bid to become better known.

Stephanie Horton, the chief marketing officer at Farfetch, said: "Droga5 grasped our strategic challenges immediately and offered us a fully integrated creative solution that will help us to deliver on our 2015 marketing aims."

Farfetch, which is headquartered in London, launched in 2008 as a website where people can buy clothes from more than 300 independent fashion designers.

In May the company raised $66 million (£42.2 million) in a funding round that was led by Vitruvian Partners, with contributions from existing investors Condé Nast International and Advent Ventures.

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