SectorFinancial services and Investments
The middle class plots against the filthy rich in new campaign from MullenLowe.
Jealousy inspires an over-the-top daydream in E*Trade’s latest campaign from MullenLowe. The 60-second anthem spot is set to "If I Were a Rich Man" from "Fiddler on the Roof," but no learned men discuss the holy books at the ensuing bacchanal. Other true stories of the One Percent unfold in the rest of the spots in the campaign, which debuted Monday.