E*Trade tells the bitter truth about the One Percent

The middle class plots against the filthy rich in new campaign from MullenLowe.

Jealousy inspires an over-the-top daydream in E*Trade’s latest campaign from MullenLowe. The 60-second anthem spot is set to "If I Were a Rich Man" from "Fiddler on the Roof," but no learned men discuss the holy books at the ensuing bacchanal. Other true stories of the One Percent unfold in the rest of the spots in the campaign, which debuted Monday.

Credits

Client Credits
Chief Executive Officer
SVP, Head of Marketing
VP, Brand and Advertising
Specialist, Brand and Advertising
VP, Media
Agency Credits
Agency
Managing Partner, Chief Creative Officer
Executive Creative Directors
Creative Director
Creative Director
Video Content Director/ Yeti Prod.
Associate Creative Director
Associate Creative Director
Global Chief Strategy Officer
Deputy Head of Strategy
Executive Director of Integrated Production, US
Executive Producer
Assistant Producer
Director of Art Production
Studio Director
Creative Director, Design
Executive Producer, Curator of Art/Design
Associate Director, Print Production and Experiential
Associate Director, Print Production
Group Leader – Layout
Senior Copy Editor
Art Producer
Jr. Art Producer
Director of Business Affairs
Senior Business Affairs Manager
Business Affairs Manager
Managing Director
Account Director, PR
Account Director
Account Executive
Senior Project Manager
Production Company
Director
Executive Producer
Line Producer
Spot Titles
“Don’t Get Mad”
60
“Yacht Life”
30
“Plane Truth”
30
Editorial
Editor
Grade Producer
VFX
CD/2D Lead
Designer
Executive Producer
Producer
Production Coordinator
Audio Post
Sound Mixer
Producer
Music for “Yacht Life”
Original Music
Mophonics Composer
Mophonics Creative Director
Mophonics Co-Writer and Vocals
Mophonics Head of Production/Partner
Music for “Don’t Get Mad”
“If I Were a Rich Man” from the motion picture FIDDLER ON THE ROOF
Artist
Spot Title
“Crack of Noon”
15
“Hard Work”
15
“Board Meeting”
15
Editorial
Assistant Editor
Head of Production
Grade Producer
On-Line Finishing
Audio Post
Sound Mixer
Producer
Social
Photography
“Trust Fund Twinsies” Print
Photography