Apple may have introduced the iPhone 7 last Wednesday, but what really got people talking was the company’s decision to jettison the beloved device’s headphone jack. Brands like One Plus and Denny’s were quick to crack jokes about the controversial move, while brands like Nordstrom leveraged the publicity of the event. At any rate, these brands all emjoyed high engagement levels.
Unmetric, a social-media intelligence firm, uses an analytics platform to track brands with the highest amount of engagement for posts on Facebook, Twitter and Instagram. Unmetric’s engagement score rates each post from 0 to 1,000, depending on the amount of user interactions.
Here are the posts that reached an engagement score of 900-1,000:
An Apple competitor, One Plus posted a clever comment on the iPhone’s 7’s missing headphone jack. With a winking emoji, the brand pointed out that the One Plus 3 phone has a headphone jack for those lonely headphones out there. The Facebook post received 48,000 reactions, 11,277 shares and 3,000 comments.
true innovation would have been replacing the headphone jack with a flapjack pic.twitter.com/xrdlS2Q8IY— Denny's (@DennysDiner) September 7, 2016
Quick-witted Denny’s was somehow able to bring up its pancakes in a tweet about the iPhone 7’s absent headphone jack. How can you resist when headphone jack rhymes with flapjack? The tweet got 4,096 likes and 3,156 retweets.
In a tweet that generated 13,740 likes and 4,841 retweets, Nordstrom promoted the brand’s Sonix iPhone 6 and 6S cases right after Apple’s announcement of the iPhone 7. It’s possible the brand wants to get rid of its stock before ushering in the new cases.
To advertise its first CFB playoff game of the season, Texas Longhorns restaurant posted a drawing of the Texas Longhorns’ steer mascot facing off against Notre Dame’s leprechaun mascot. The drawing is modeled off of the Marvel Daredevil comic #257. On Instagram, the post saw 5,166 likes and 89 comments.
University of Texas at Austin
In an Instagram post that garnered 7,638 likes and 68 comments, the University of Texas at Austin celebrated their victory against Notre Dame in CFB playoffs.
There’s a new Most Interesting Man in the World. Twitter just got more interesting. pic.twitter.com/OQBj2A9lBS— Dos Equis (@DosEquis) September 7, 2016
The second Most Interesting Man in the World makes his first appearance in Dos Equis’ new campaign. This tweet with the 30-second teaser got 3,954 likes and 2,089 retweets.