The brands that received the highest engagement metrics on social media last week topped the chart with messages of appreciation. P&G paid tribute to Olympian mothers, Sinagapore Airlines celebrated a returning star Olympian, and Tide took its "Loads of Hope" truck to flooded Louisiana.
Unmetric, a social-media intelligence firm, uses an analytics platform to track brands with the highest amount of engagement for posts on Facebook, Twitter and Instagram. Unmetric’s engagement score rates each post from 0 to 1,000, depending on the amount of user interactions.
Here are the posts that reached an engagement score of 900-1,000:
Gymnast Olympian Simone Biles’ mother is featured in this 1:38 second Proctor & Gamble spot posted on Twitter. The worldwide sponsor of the 2016 Olympic Games in Rio has supported the moms of the athletes as part of the brand’s long-running "Thank You Mom" campaign. This video pays tribute to Biles' mom for supporting the now four-time gold medalist in her dream to compete in the games. The post received 1,039 likes and 339 retweets.
On Facebook, Singapore Airlines posted a special congratulatory message to Joseph Schoolings, the first Singaporean to win a gold medal. Schoolings, who won the men's 100 meter butterfly, beat his longtime idol Michael Phelps in the most-decorated Olympian’s strongest event. In this post that generated 52,000 reactions, 4,604 shares and 1,200 likes, the brand announced that it presented Schooling with a Singapore Airlines KrisFlyer Gold card and one million flying miles.
Tide, part of the P&G family, posted about the brand lending a helping hand to the thousands of people in Louisiana who are left homeless by the devastating floods. In this tweet that got 1,031 likes and 841 retweets, Tide announced it was on its way to help with its "Loads of Hope" truck and told followers to stay tuned for location details. The brand later tweeted out the truck's location. Tide’s "Loads of Hope" program provides laundry services to people in need, especially those affected by natural disasters.
The life of Kenny Baker, the actor who played R2-D2 in six of the "Star Wars" films, was remembered in this Instagram post from the movie franchise. The 81-year-old actor passed away on August 13. The post received 312,000 likes and 8,905 comments in five days.
In this silly Instagram post, Taco Bell tells fans to annoy a friend by tagging "them in this photo of cheese sauce." The post got 14,100 likes and 6,911 comments in one day. The comments show Instagrammers following the instructions and tagging friends they would like to annoy.