Engagement Meter: The top-performing brands on social media

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Telsa, Lexus and NASA are among the transportation brands that made an impact on social last week

Brands and agencies are always trying to come up with distinctive ways to advertise on social media. Data from social media analytics firm Unmetric identified which brand posts were most popular last week, and it looks like a lot of people had their minds on travel.

Maybe Americans were thinking about vacation plans, but transportation brands, particularly cars and airlines, had some of the highest interaction numbers. Even space travel was top of mind, with two aerospace brands making their mark with engaging posts.

Unmetric tracks brands with the highest amount of engagement for posts on Facebook, Twitter and Instagram. Unmetric’s engagement score rates each post from 0 to 1,000, depending on the number of user interactions.

Here is a selection of posts that reached a score of 900 to 1,000 last week:


Lexus International
Lexus International gave Facebookers a sneak peek into the future of the car brand and received 127,000 impressions and 1,541 shares.

Tesla Motors
A video tweet that showed a Tesla in a race with a Boeing airplane generated more than 7,000 likes and 4,000 retweets. 


Mercedes Benz
A video that showcases a gleaming 469-horsepower Mercades-Benz speeding around a race track received more than 9,000 likes and 3,000 retweets.


A simple photo of the front of an Audi R8 delivered 120,000 likes.

One day. #WantAnR8

A photo posted by Audi (@audi) on



While this tweet might not be advertising WestJet, the photo of a lost engagement ring found on one of the airline’s planes still managed to get 1,800 retweets and 241 likes, way more than the brand usually receives on the platform.


Alaska Air
Alaska Air had a runaway hit with an Instagram post that attracted 3,200 likes (three times the norm) and a Facebook post with more than 25,000 impressions. The posts were about the brand’s new partnership with Virgin America.



A tweet of a video taken onboard the SpaceX Falcon 9 as it landed at the International Space Station garnered more than 21,000 retweets and more than 29,000 likes.


This photo of dazzling stars swirling around a massive black hole earned 404,000 likes on Instagram.

Behemoth supermassive black hole weighing 17 billion suns was found in an unlikely place: in the center of a galaxy in a sparsely populated area of the universe. The observations, made by our Hubble Space Telescope and the Gemini Telescope in Hawaii, may indicate that these monster objects may be more common than once thought. This computer-simulated image shows a supermassive black hole at the core of a galaxy. The black region in the center represents the black hole's event horizon, where no light can escape the massive object's gravitational grip. The black hole's powerful gravity distorts space around it like a funhouse mirror. Light from background stars is stretched and smeared as the stars skim by the black hole. Credits: NASA, ESA, and D. Coe, J. Anderson, and R. van der Marel (STScI) [Computer Simulated Image] #nasa #space #hubble #hst #gemini #telescope #blackhole #nasabeyond #astronomy #galaxy #science

A photo posted by NASA (@nasa) on



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