EBay UK unwraps Christmas ad

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EBay UK's online video surprises passersby with a gift.
EBay UK's online video surprises passersby with a gift.

The online campaign portrays the joy of receiving gifts

LONDON — Ebay's British operation has released its Christmas campaign, which features an online video that attempts to describe how it feels to receive a gift.

"The Joy of Giving" film by Exposure features people encountering a large package that bursts open with confetti as they walk past. They are then surprised to find that they have received a gift.

The voiceover explains that every hour eBay sells U.K. consumers 85 games consoles, 53 bikes, 258 phones, five teddy bears and 57 board games.

The film was directed by Mike Sharpe and David Masters through Found.

As part of its Christmas activity in 2011 eBay set up a Christmas boutique store in Soho, London.

EBay commands a powerful position in the U.K. A poll commissioned last summer by telcoms regulator Ofcom found eBay is the country's most popular mobile retailer. Thirty-four percent of mobile-device users said they'd accessed eBay, compared with 26 percent for runner-up Amazon.

This article first appeared on campaignlive.co.uk.

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