Dove Men+Care champions the #RealStrength of dads for Super Bowl push

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Dove Men+Care 'Real Strength' by The Marketing Arm.
Dove Men+Care 'Real Strength' by The Marketing Arm.

This sentimental ad from The Marketing Arm shows that being a dad isn't necessarily about brawn

Dove Men+Care is returning to the Super Bowl after a three-year hiatus, with a sentimental ad that focuses on the importance of fatherhood.

The work features a montage of father and children moments, in a similar vein to Toyota's father-focused Super Bowl activity. ESPN host Mike Greenberg provides the voiceover saying, "Care makes a man stronger."  

If it looks familiar, that's because it's a repurposed version of Dove Men+Care's Father's Day ad from last year, sharing most of the same visuals.

This campaign continues Unilever brand Dove Men+Care's tradition of self-esteem focused messaging, and is the first part of Dove Men+Care's #RealStrength campaign.

An accompanying website requests stories from dads reflecting this theme.

Agency: The Marketing Arm
Production Company: Stun Creative
PR Agency: Edelman

Click the image below for Campaign's latest Super Bowl coverage.


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