Dove Men+Care is returning to the Super Bowl after a three-year hiatus, with a sentimental ad that focuses on the importance of fatherhood.
The work features a montage of father and children moments, in a similar vein to Toyota's father-focused Super Bowl activity. ESPN host Mike Greenberg provides the voiceover saying, "Care makes a man stronger."
If it looks familiar, that's because it's a repurposed version of Dove Men+Care's Father's Day ad from last year, sharing most of the same visuals.
This campaign continues Unilever brand Dove Men+Care's tradition of self-esteem focused messaging, and is the first part of Dove Men+Care's #RealStrength campaign.
An accompanying website requests stories from dads reflecting this theme.
Agency: The Marketing Arm
Production Company: Stun Creative
PR Agency: Edelman