Don't look now (but Qualcomm knows you won't anyway)

First work from McCann since winning the account serves up backyard antics.

Commercials can’t compete with the allure of the second screen, so why bother? Mobile tech giant Qualcomm consolidated its creative account with McCann last fall, and the first work born from the partnership embraces this harsh truth with wacky visuals. The "Ignore This" campaign runs through the end of September on TV, OOH, digital, social and print placements.

Credits

Agency
North American Chief Creative Officer
Co-Chief Creative Officers, McCann NY
Global Executive Creative Director
Creative Director
Group Creative Director
Copywriter
Chief Production Officer
Senior Integrated Producer
Senior Project Manager
Co-head/Account Management
Account Supervisor
Assistant Account Executive
Group Strategy Director
Strategy Director
Strategist
Client
SVP Global Marketing
VP Global Brand Marketing
Senior Director Global Brand
Director Global Brand
Manager Corporate Brand
Production Company
Director
Executive Producer
Executive Producer
Head of Production
Producer
Edit
Editor
Producer