DirecTV "versus" by Grey New York

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Rob Lowe, the West Wing actor, is featured alongside creepy and unattractive alter egos in a funny campaign for DirecTV.

Grey New York created the ads for the broadcast service. In each ad, Lowe represents DirecTV while his creepy or unattractive alter ego (again, played by Lowe) represents the competitor cable service.

Creative credits

Advertiser: DIRECTV
Campaign: Versus
Agency: Grey NY
Chief creative officer: Tor Myhren
Executive creative director: Dan Kelleher 
Group creative directors: Doug Fallon and Steven Fogel
Agency executive producer: Andrew Chinich
Agency producer: Lindsay Myers
Agency music producer: Zachary Pollakoff and Amy Rosen
Account: Chris Ross, Beth Culley, Anna Pogosova, Aaron Schwartz, Meredith Savatsky and Eddie Mele 
Strategy: Michelle Leo
Production company: MJZ LA
Director: Tom Kuntz
Producer: Emily Skinner 
Production supervisor: Daniel Gonzalez
Director of photography: Hoyte Van Hoytema
Editorial executive producers: Sasha Hirschfeld and Mackenzie Cutler
Editors: Gavin Cutler and Mackenzie Cutler
Assistant editors: Ryan Steele, Mike Rizzo and Mackenzie Cutler
Mixer and sound designer: Sam Shaffer and Mackenzie Cutler
VFX: Method Studios NY
VFX supervisor: Jay Hawkins and Method Studios 
VFX producers: Carlos Herrera and Christa Cox
Casting: Francine Selkirk from Shooting From the Hip, and Nina Pratt amd Jerry Saviola from Avenue 3 Casting

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