Digital 40 Over 40 2017: Peter Weingard, CMO, New York Public Radio

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Peter WeinhardPeter Weingard
CMO, New York Public Radio


Many people have been surprised at the rise of podcasting, but Peter Weingard isn’t one of them. As more listeners shifted from radio to podcasts, Weingard cannily positioned New York Public Radio to be ahead of the trend. Since joining the organization in 2015, Weingard has launched the WNYC Studios imprint, which doubled the station’s audience to become the second-largest US podcast studio (NPR is No. 1), according to Podtrac, with 33 million downloads per month. He also grew the station’s livestream business, reversing a three-year decline.

Weingard has been building, branding and accelerating the growth of businesses at the intersection of media, data and technology since the early 1990s. Over that time, he has transitioned from tape and CD-ROMs to digital streaming and podcasts.

In 2000, Weingard became the VP of audience data and CRM for Clear Channel, the terrestrial radio and live concert giant. At the New York Times, Weingard ran a digital innovation team that conceived and developed the newspaper's "Times on Air" in-flight programming joint venture with JetBlue Airways and American Express. From 2007 to 2009 he was the CMO of About.com. Then at adtech company Collective, he helped the company post 30 percent annual revenue growth and launched TV Accelerator, a cross-screen targeting product. Most recently, Weingard was VP of CityEats, where he built the second-largest dining platform in the US, seating over 10 million customers in the first 18 months by using a data-driven audience development platform.

In addition to being a podcast evangelist, Weingard also likes to help startups.

He currently mentors young companies at Tech Stars NY.


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