Digital 40 Over 40 2017: Ken Kraemer, Founder & CEO, Moment Studio

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Ken Kraemer
Ken Kraemer
Founder & CEO, Moment Studio


What’s your next act after graduating first in your class at Carnegie Mellon and then creating the first digital products for JP Morgan’s bond trading desks? Go into advertising, of course. At least, that was Ken Kraemer’s path.

Kraemer began as Chief Information Architect at Weberize, one of the earliest web shops, in 2000. He moved on to Atmosphere BBDO and then IconNicholson before arriving at Deep Focus in 2009, where he rose to Chief Creative Officer and Head of Product.

At Deep Focus, Kraemer recognized that clients were struggling to produce the volume of content demanded by social media. His solution was to found Moment Studio in 2012, at that time the first social newsroom for hire. The studio creates content in all media for clients including Lay’s, Nestle, US Bank and Chiquita. It became a standalone business in 2016.

Harnessing his early financial experience, Kraemer led Deep Focus to 200 percent growth between 2013 and 2015. As CEO of Moment, he’s grown the company by more than 400 percent in the first 18 months.

But it’s most certainly not all about the money; there’s been glory, too. His work with Deep Focus on "The Long Khan," a video promoting Epix’s William Shatner marathon ("Shatnerpalooza"), won a 2011 EMMY; "Hug Your Dog Day" for Beneful won Best of Show in the 2013 W3 Awards. More honors have come from the One Show, Cannes, The Webbys, The Effies, OMMAs and MIXX.

It’s not all about the glory, either. Kraemer is known as a mentor. He’s implemented programs inside Moment Studio to maintain team morale and personal growth, instituting an internal creative sabbatical that lets staff pursue projects on agency time using agency resources. He also shares his wisdom by writing and speaking at industry events.

Says a coworker, "He's always been a selfless character, working in the background and constantly elevating his team to do good work. He rarely looks for credit and seems to find more joy in seeing those who work for him succeed."


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