Lots of people can claim to have a strong background in digital advertising, but few have roots as deep as Judy Shapiro. In the early 1990s, Shapiro worked on the landmark AT&T campaign that was the first in the market.
More recently, Shapiro founded the ad tech firm engageSimply, where she has created "Programmatic Plus," a solution that merges the efficiency of programmatic media with content marketing. The company claims that the system’s real-time semantic processing offers ROI-positive campaigns because real-time interests correlate to real-time purchase intent.
EngageSimply is a culmination of the work Shapiro has done throughout her career. After AT&T she became a VP at Computer Associates in 2003. There she led the development of an in-house lead generation team to drive qualified leads to the sales organization. That work was one of the industry’s early applications of big data in marketing campaigns. Shapiro’s work evolved throughout the decade. At Paltalk, a video-based network, Shapiro created new approaches to using social media for acquisition marketing. Shapiro also held marketing posts at CloudLinux and Comodo in the 2000s.
In addition to being a strong advocate of simplifying ad tech and rooting out the so-called "black boxes" that are incomprehensible to marketers, Shapiro is an advocate of the startup community and does pro bono work for startup ventures led by women. She also supports Gridiron Queendom, which advocates women in football and HUM Media, a news platform for authentic news distribution from Third World countries.