Digital 40 Over 40 2017: Ilana Nolte, President, m/SIX North America

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Ilana NolteIlana Nolte
President, m/SIX North America


A veteran of the first wave of Internet advertising, Ilana Nolte joined Modem Media shortly after it famously launched the world’s first banner ad (part of AT&T’s 1994 "You Will" Campaign). Since then, she has amassed an enviable resume that includes stints at Ogilvy, Mindshare and OMD, where she managed media for brands including Nike, Apple, SAP, Unilever and PlayStation.

Since joining m/SIX in 2015, Nolte has helped land 10 new clients, including Swatch, David Yurman and Hitachi. The company's headcount has also grown from four to 30 since Nolte joined. She also distinguished herself by making m/SIX the first agency to ever handle Swatch’s digital advertising, which had been handled by the brand’s headquarters in Switzerland. She also convinced real estate consulting firm CRBE to flip its marketing approach from 80 percent print advertising to heavy investments in digital and content.

Nolte has also applied her marketing acumen to social good, spearheading the Kidney Walk for the past eight years in memory of her dad and the 26 million Americans with kidney disease and renal failure.

Behind the scenes, Nolte continues to drive m/SIX’s success through data-driven marketing and media practices that leverage digital to better engage with consumers and drive brand equity and sales. She is actively leading and empowering her team of digital natives to be first to leverage technology platforms and apply best-in-class measurement and analytics.

It’s no wonder we’re not the only ones eager to honor Nolte and her work. She was most recently named an honoree in the Cynopsis Media’s 2017 "Top Women in Digital Awards," affirming her role as a pioneer in her field. 


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