Digital 40 Over 40 2017: Gabe Garner, SVP Business Planning, Firstborn

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Kristi ArgyilanGabe Garner
SVP Business Planning, Firstborn


If you’re going to learn about the internet, you might as well learn from the best. Gabe Garner had the fortune of learning from Hillman Curtis, one of the visionaries who helped turn the internet from a text-based medium to the multimedia platform we know today. At one point, Garner was his only employee, handling the coding for early ground breaking projects for Sprint, Yahoo, and Rolling Stone.

As director of Interactivity at Sarkissian Mason, Garner built the agency’s New York City technology department from scratch and found a talent for new business, playing a key role in doubling the agency’s revenue. That success led Garner to Firstborn, where he helped shift the company from being a production house that served primarily agencies to a design and technology agency that works directly with brands, including clients such as PepsiCo and American Express. He’s also helped the agency expand beyond its digital roots to land global duties for Japan’s All Nippon Airways.

A former rock musician who use to host underground concerts in his Williamsburg loft, Garner is also a self-professed "super-Nerd," painting Warhammer miniatures and collecting comic books in his spare time. He also once served as Dungeon Master for an epic, four-year-long game of Dungeons and Dragons at Firstborn. Oh, and he’s also mastered Julia Child’s entire Thanksgiving cookbook. 


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