Publicis has completed its $3.7 billion acquisition of Sapient to create the "most transformational offering in the market."
The deal completed today. Alan Herrick, Sapient chief executive and co-chairman, has taken on the role of Publicis.Sapient chief executive and joined Publicis Groupe’s senior management group, Directoire+.
Herrick said: "As we’ve talked about for many years, our ambition in building Sapient is to bring maximum impact for the clients we serve, the markets in which they operate and the industry overall.
"We at Sapient have tremendous ambition and have always committed to making a huge impact — whether it’s changing the way the world works or enabling human potential, we want to make a difference.
"Maurice Lévy and I, Publicis Groupe and Sapient, have a strong set of shared values, and a shared vision to tip an industry and create change. That opportunity exists now more than ever.
"The combination of our two companies and the creation of the Publicis.Sapient platform together create the most transformational offering in the market. No one is even close."
Sapient operates in three areas — digital marketing, ecommerce and consulting. The Publicis.Sapient division will encompass the Sapient businesses, Razorfish Global, Rosetta and DigitasLBi.
Maurice Lévy, the Publicis Groupe chairman and chief executive, said: "This deal dramatically sharpens Publicis Groupe’s profile, establishing us as a leader in marketing, communication and business transformation.
"Sapient’s marketing, technology and consulting capabilities, its strength in India combined with Publicis Groupe’s global presence, depth in creative, leadership in media, and digital will create a world leader with unmatched capabilities.
"Our clients are facing many adverse trends — from rising global competition, to new comers born from digital, and new paradigms in communications and marketing.
"With our new capabilities, we will be best positioned to help them transform their businesses and navigate the new world.
"Alan and his teams will bring tremendous talents to Publicis Groupe. I am extremely happy to have them on board, and very confident for our shared future."
Read Claire Beale on how Sapient deal reshapes Maurice Lévy's legacy
Jerry Greenberg, Sapient founder and board co-chairman, will also join Publicis Groupe’s supervisory board as an independent member.
Alan Wexler, the president at SapientNitro, and Chip Register, the executive vice president and managing director of Sapient Global Markets, will join Publicis Groupe’s P12 executive committee.
This story first appeared on campaignlive.co.uk.