DDB New York on Thursday announced three senior hires to focus on content and innovation.
Hannah Fishman was named group creative director/content director; Yael Cesarkas, planning director; and Joel Nagy, director of digital innovation.
The hires are part of an "overhaul" of the Omnicom agency as it looks to transform its services and capabilities under President and CEO Chris Brown (who started in September 2014) and Icaro Doria, who starts in March as chief creative officer.
Fishman reports to Doria; Cesarkas reports to Laurence Velcoff (brand planning director); and Nagy reports to Joe Cianciotto (chief digital officer).
Fishman comes to to DDB New York after seven years as vice president and creative director at Edelman, where she led digital creative on accounts that included Samsung, Dove, AXE, American Heart Association and Pfizer.
Cesarkas, who the agency said will work closely with DDB New York’s ExxonMobil team, was associate planning director at R/GA, working with clients such as L’Oreal, Tiffany, MasterCard and Ameriprise.
Nagy will be responsible for developing digital solutions for clients including the United States Tennis Association (USTA), Playskool, Smithsonian’s National Zoo and Conservation Biology Institute, Breyers, Electrolux, State Farm, Merck and more. He was previously technical director at Iris Worldwide and oversaw the digital development team in New York.
"I am really excited about Hannah, Yael and Joel joining us," Brown said in a statement. "Our mission is to ‘blaze new trails’ and a key part of that is bringing new and diverse skill sets into the agency. We are committed to integrating world-class talent from different disciplines with the common goal of delivering outstanding creative outcomes for our clients."