Day 2: The fog of Post-it War is spreading

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In its second full day, the colorful battle pulled new agencies, neighborhoods and brands into its orbit. Where will the sticky madness end?

It started innocently enough. But as the Great Post-It War of 2016 raged on into a second day on Monday, pulling more agencies, brands, neighborhoods and even an industry awards show into its mildly adhesive orbit, it seemed unlikely peacetime, or billable hours, would ever return to Canal Street.

Anyone from Havas New York, Omnicom Health group, Horizon Media or Cake Group arriving to work on Monday thinking the skirmish ended with the previous week was in for a surprise. By lunchtime, @LishKapish, a strategist at Cake Group tweeted out an SOS calling for more black Post-it notes so the team could finish the outline of its Snapchat ghost.

Staples, apparently watching from the sidelines, got the message and came to the rescue. The brand sent a tweet out an hour later that read, "sending reinforcements."

The Clio Awards escalated the carnage by offering a free table at this year’s ceremony to the first agency to create a Clio statue out of Post-it notes. Havas New York jumped on the chance and won the free table.

Alas, by afternoon, Cake Group found itself unable to carry on. @LishKaplish tweeted that the agency received a cease and desist letter from the building’s landlord.

In case the agency had to get rid of all Post-its, @LishKapish asked Post-it what to do with all those notes once the fun is over?

And as tends to happen, the war is spreading…

Strong Studio tried to start up a Post-it war in the Financial District.

Maxus USA created this masterpiece:

Art Director at Riney in San Francisco desires to be in on the fun, but it’s hard with no neighbors.

The Post-it war has even gone global, thanks to Havas Worldwide Dublin. The Irish agency placed a Pac-Man in its window.

Back in New York, DNA info captured the artwork with a camera-equipped drone:

Heartbeat Ideas, the creators of the giant Superman symbol made out of Post-its, promises more will come today:

With all the media attention (social and otherwise) #postitwars became a Twitter moment!

Because it’s increasingly hard to follow the action in fill time, below are some other tweets and Instagram posts of this creative art you might have missed.

Aaaand the #basquiat crown as requested lol #canalnotes #postitwars

A photo posted by freshasthedayshewasborn (@freshasthedayshewasborn) on

When a creative opportunity knocks, you answer. #CanalNotes

A photo posted by Katie Lynn (@katielynn_nyc) on

The Banksy on our side from inside by @bry.laborde It's a fav of course #canalnotes #postitwars

A photo posted by freshasthedayshewasborn (@freshasthedayshewasborn) on

And my favorite for obvious reasons. #apple #postit #postitart #postitwars #canalnotes #havasww

A photo posted by ??Steve Savva?? (@ssavva1285) on


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