Sometimes, smart decisions are made by gut instinct, without the benefit of data. NBC's decision to air a live broadcast of 'The Sound of Music' is one example.
If you don't have an account with Campaign US, register now, it only takes a few minutes.
- Access all the content on Campaign US
- Get breaking news and exclusive reports
- Take part in the community and interact with the best thought leaders in the industry
- Sign up to our Campaign bulletins